Case Studies

Fifteen years of scouting the hard-to-find.

Automotive OEMs, industrial giants, consumer brands, and venture funds have trusted Yushan for technology strategy, scouting, and investment advisory — finding the technologies, partners, and deals that matter across five continents.

The work

Selected engagements.

A representative sample — many engagements remain confidential.

AumovioActive · Technology Strategy
Global · 2026 · Board-level strategy paper

Automotive MicroLED strategy paper

A board-level strategic analysis of the automotive MicroLED ecosystem across display and non-display (lighting & sensing) applications — value-chain mapping from epitaxy to mass transfer, maturity and cost-curve assessment, and low-risk entry points such as adaptive driving beams, micro-projection HUDs, and "shy-tech" interior surfaces. Delivered as a make-vs-buy-vs-partner framework, competitor positioning, and a risk-adjusted 24-month roadmap for R&D and CAPEX decisions.

AudiScouting · Roadshow
Japan · Korea · China · Israel · USA · Taiwan

Six-market scouting & the Brain-Wave project

Ran multi-country technology scouting for Audi across Asia, Israel, and the US — including the Brain-Wave Scouting project to identify disruptive wireless brain-wave sensing technologies for the vehicle, from technology discovery through biometric business-model creation and integration support. Organized and led the executive roadshows connecting Audi leadership to the sources.

Volkswagen
Group InnovationScouting
Taiwan

Startup scouting in Taiwan

Contracted by Volkswagen Group Innovation to identify and evaluate promising startups across Taiwan's technology ecosystem — mapping the landscape and surfacing the most relevant innovators for the group.

AudiRoadshow · Demo Day
USA

Demo day at NASA & Lockheed Martin

Hosted a full demo day at NASA for Audi senior management — taking leadership to NASA and Lockheed Martin to explore frontier aerospace and defense technologies for the vehicle.

NASALockheed Martin
ABB RoboticsScouting · Roadshow
Japan · 2018

Visualization tech for the YuMi robot

Scouted visualization and machine-vision technologies in Japan for ABB Robotics — targeting the YuMi collaborative robot — and ran the executive roadshow connecting ABB leadership with the shortlisted technology sources.

Siam Cement GroupScouting
Thailand

High-temperature kiln-tunnel sensors

Scouted high-sensitivity, high-temperature sensor technologies for Siam Cement Group's kiln tunnels — sourcing sensors able to survive extreme-heat industrial environments.

NiSourceScouting
USA · Utilities

Sensor scouting for a US energy utility

Ran a technology-scouting engagement for NiSource, the US energy utility, identifying and evaluating sensor technologies for its infrastructure and operations.

Lite-OnScouting · Roadshow
China · Israel

Radar & lidar technology scouting

Scouted radar and lidar sensing technologies for Lite-On across China and Israel, and conducted the executive roadshows introducing Lite-On leadership to the most promising suppliers.

Coca-ColaScouting
China · 2015

China technology scouting

Ran a technology scouting engagement for Coca-Cola in China — identifying and evaluating innovation partners in one of the world's fastest-moving markets.

ZEISSMarket Readiness
Germany · 2024

ZEISS Microoptics — automotive readiness

Designed a workshop program preparing ZEISS Microoptics' holographic display technology for the automotive industry — compliance, supply-chain integration, and OEM / Tier-1 partnership readiness. Full case study below.

Trans Pacific
Technology FundVenture Partner
USD 100M · Cross-Pacific

Venture partner to a $100M fund

Served as venture partner to the Trans Pacific Technology Fund (USD 100M) — sourcing, evaluating, and supporting deep-tech investments across the Pacific.

FoundamentalVenture Partner
HeidelbergCement · 2018–2020

Corporate VC deal sourcing

Venture partner to Foundamental, HeidelbergCement's venture-capital fund, from 2018 to 2020 — sourcing and assessing construction- and materials-tech investment opportunities.

APEC O2OEcosystem
Global · 2012–2018

Co-built the APEC O2O accelerator

Conceived and co-built the APEC O2O accelerator together with Taiwan's government — a startup program that ran around the world for six years, from the SME Business Forum in Nanjing to the O2O Summit in Lima, Peru. Built on relationships Yushan has forged with governments across 10+ APEC economies.

Uno Minda × AcBelStrategic Partnership
India · Taiwan

Cross-border strategic license agreement

Structured and helped establish a strategic technology-license agreement between Uno Minda — a leading India auto components & systems maker — and AcBel Polytech (康舒科技) of Taiwan.

SiemensCorporate Innovation
China

Internal innovation program

Designed and ran an internal corporate-innovation program for Siemens China — building the methods and momentum to engage startups and emerging technologies from inside the organization.

IBMScouting
Malaysia · 2016

Southeast Asia technology scouting

Executed technology-scouting projects with IBM in Malaysia, extending Yushan's scouting reach across Southeast Asia's innovation ecosystems.

Scouting & advisory exits

We find them before the giants do.

Startups Yushan scouted, mentored, or helped raise — and where they ended up.

StradVision
→ KOSDAQ IPO

StradVision

ADAS perception software. We supported the Series A; now a public company listed in Korea.

Akonia Holographics
→ Apple

Akonia Holographics

Holographic display technology, scouted for automotive HUD applications. Acquired by Apple.

Wikitude
→ Qualcomm

Wikitude

Social-media management and China market support. The company was later acquired by Qualcomm.

AirSig
→ Foxconn

AirSig

Air-signature authentication startup mentored by Yushan. US$2M investment from Hon Hai / Foxconn.

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